Campaign strategies say a lot about the candidates

Ron Brownstein, writing today in the LA Times, notes that the two presidential campaigns have decidedly different strategies. The Kerry campaign, certain of their base's loathing for Bush, reaches out to moderates and centrists -- swing voters -- both in terms of ad spending and appearances. Bush, on the other hand, has given up on the swingers, he's focusing almost exclusively on whipping up his base.

Curious, that pretty much describes Bush's policies over the last three year and a half years.

Bush strategist Dowd says the campaign is also anticipating a turnout increase, but only to about 112 million voters. And he's less certain than Democrats that the remaining undecided and persuadable voters will decide the result.

He noted that even though polls show most persuadable voters expressing pessimism about the country's direction, many of them are whites who regularly attend church — a group that strongly backed Bush in the 2000 election.

Gawd, these people will try to spin anything. The voters expressing the most pessimism about Bush were the same ones who were most likely to have voted for him in 2000 is a good thing? Hmmm.

Well, a good thing for the good guys, I think. Very reassuring.