The Liz Cheney Experience

Steve Benen asks why "Liz Cheney is on my teevee."

Liz Cheney, who has no expertise in national security policy, continues to be given media platforms by outlets that prefer to pretend she knows what she's talking about.

He then answers his own question.

Take this morning, for example, when Cheney condemned the Obama administration on "Fox News Sunday."

She is on "Fox News Sunday" because "Fox News Sunday," like Hannity and a few other Fox News programs, is there to promote rising GOP brand names. The Cheney name is a major brand name and, as Mark Leibovitch pointed out in his profile of her last September, she's the rising, new and improved member of the Cheney product line.

When you think about it, the modern GOP is little more than a bunch of brand names without much in the way of substance behind the logo. Palin, Huckabee, Cheney, even the Tea baggers, are self-propelled marketing items. They don't bring ideas -- they have opinions but no real viewpoints -- they only bring their images and "personalities."