Rush!

"What you say about his company, is what you say about society."

Or something.

In that vein, the daily spankings Mr. Limbaugh has been administering over the air to Mr. McCain are about more than the host’s practiced outrage over the senator’s olive branch to liberals and moderates. Mr. Limbaugh has also seized on the ascension of Mr. McCain to remind the world that his nationally syndicated program still matters and that he has not lost his long-demonstrated penchant for making mischief.

“Folks, can we agree, just between us,” he told his listeners, sotto voce, on Wednesday, “has it not been brilliant how strategically I have inserted myself in this campaign?”

His appropriate namesake.

"Making mischief." So that's what they call it?