Monday, April 18, 2005

Maybe not the convergence, but surely a passing acquaintance

Kos, still giddy after his triumph in getting Dean...er...Kerry...er...whatever elected, has a new venture that is close to the Vega's heart.

Athletics Nation (www.athleticsnation.com) is the flagship property of SportsBlogs, a series of sports Web sites that is the brainchild of Markos Moulitsas Zuniga, the founder of the left-leaning political blog Daily Kos (www.dailykos.com). Daily Kos, which Mr. Moulitsas began in 2002, has succeeded in part because the site allows readers not only to respond to postings but also to start their own interactive diaries.

After achieving enough success with Kos that he says he is able to live in costly Berkeley, Calif., entirely off its ad revenue, Mr. Moulitsas, 33, began to think about how the structure of the site could easily extend beyond politics.

"I realized that blogs were really effective for partisan audiences. One of them is sports. Sports is huge - where you've got your Red Sox and Yankees situation - and religion is another," said Mr. Moulitsas. "But in religion, people kill each other, so I decided I'd rather stay away from religion."

The cat has a nose for making money via blogs. This should prove even more profitable than partisan politics.

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