Friday, November 09, 2012

Decision-making at Fox News

Have to admit it, I'm in agreement with Ailes on this one.

This time, it was the network divided against itself, and Fox News' top producers held a meeting to adjudicate. The decision desk stood their ground. They knew how momentous the call was. Earlier in the night, according to a source, before making the call, Arnon Mishkin, who heads the decision desk, told Fox brass, "let's remember this is Fox News calling Ohio. This will say something beyond Ohio going for Obama." Fox brass told Mishkin to get the numbers right and ignore the politics: "If we think Ohio has gone Obama, we call Ohio," said a Fox News executive.

With neither side backing down, senior producers had to find a way to split the difference. One idea was for two members of the decision team, Mishkin and Fox's digital politics editor Chris Stirewalt, to go on camera with Megyn Kelly and Bret Baier to squelch the doubts over the call. But then it was decided that Kelly would walk through the office and interview the decision team in the conference room. "This is Fox News," an insider said, "so anytime there's a chance to show off Megyn Kelly's legs they'll go for it." 

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