Well, the game had better be good

For the first time in 23 years, Pepsi will not be advertising during the Super Bowl and is instead focusing its dollars on Facebook and a website promoting “Pepsi Refresh,” a grants program.

And not to make too much of this cultural shifting moment, but between depressing reminders of the economy (Cash4Gold) in last year’s telecast and the culture war (Focus on the Family) this year, we may have to start watching the Stupid Bowl exclusively for the action on the field.