That One's ad strategy

Yes, Kevin, we're seeing Obama TV spots in the NYC metro area. Taxes and the economy messages, in heavy rotation on sports and news programming. Clearly the ad buy is national, something I can't ever recall during a presidential election.

My guess is that Obama's advisers looked at the number of states they're contesting and the size of the television markets in those states and concluded that it would probably be efficient to layer in a national campaign on top of whatever they're doing locally. While it probably costs them a bit more in terms of out-of-pocket, it's probably not that much more, helps the ticket as a whole, affords them better commercial pods (local spots tend to be at the top and bottom of the hour on national programs, when folks may change the channel or get up to use the bathroom), oh, and scares the opposition shitless.

The heavy sports rotation (MLB and NFL) is interesting as that is viewed overwhelmingly by white males.