Letting Limbaugh write her column

Maureen Dowd takes her hackism and misogyny to whole new levels. How many words can you find in Rogets for "hag?"

And so the inevitable came to pass this week when Rush Limbaugh began riffing about an unflattering picture of Hillary in New Hampshire that Matt Drudge put up on his Web site with the caption, “The Toll of a Campaign.”

“So the question is this,” the radio personality said. “Will this country want to actually watch a woman get older before their eyes on a daily basis?”

Observing that Hillary is stuck with a looks-obsessed culture and that the presidency ages its occupants, including W., Limbaugh observed that “men aging makes them look more authoritative, accomplished, distinguished. Sadly, it’s not that way for women, and they will tell you.”

And Hillary, he noted, “is not going to want to look like she’s getting older, because it will impact poll numbers, it will impact perceptions.” So, he added, “there will have to be steps taken to avoid the appearance of aging.”

He said that voters lean toward attractive men, too, and that since TV, it’s less likely that a bloated “fat-guy” president would get elected — recalling that some were gauging whether Al Gore would run by checking his weight.

Limbaugh finished up with this: “Let me give you a picture, just to think about. ... The campaign is Mitt Romney vs. Hillary Clinton in our quest in this country for visual perfection, hmm?”

Paul Costello, who was an aide to Rosalynn Carter and Kitty Dukakis, calls this “the snake belly of the campaign,” and notes drily: “We’ve been staring at aging white men from the beginning of the democracy.”

Yet if you were beginning to think that a chastened MoDo was going to defend her fellow woman of a certain age, you haven't been paying attention for the past decade.

Yet it’s true that looks matter in politics, even though Abe Lincoln still ranks as our favorite president. J.F.K.’s tan and Nixon’s 5-o’clock shadow helped turn that 1960 debate in Kennedy’s favor, just as Gore’s waxy orange makeup and condescending mien hurt him in a debate with W.

Well that bit of disingenuous blather was inevitable, wasn't it? As is this.

An older Iowa man, who saw her this week in Le Mars, was impressed. “Hillary is much more handsome — or beautiful — live,” he told The Times’s Jeff Zeleny. “She doesn’t photograph very well.”

Since this is the first time we’ve had a woman who was a serious contender for president, it’s been an adjustment to watch her more changeable looks, and to see the lengths she goes to get the right lighting and to make the right wardrobe choices. She has a much more consistent look than she did as first lady, when she made a dizzying — and disconcerting — array of changes in her hair and style.

Hillary doesn’t have to worry about her face. She has to worry about her mask. Back in the ’92 race, Clinton pollsters devised strategies to humanize her and make her seem more warm and maternal. Fifteen years later, her campaign is devising strategies to humanize her and make her seem more warm and maternal.

With that kind of analysis, another Pulitzer can only be just around the corner.