Still miserable, still a failure

Google bombs.

It has been a bad month for anti-Bush snarkiness.

First, the anodyne impressionist Rich Little was selected to address the White House correspondents’ dinner as a follow-up to the scathing routine last year by Comedy Central’s Stephen Colbert. Now a favored online tactic to mock the president — altering the Google search engine so the words “miserable failure” lead to President Bush’s home page at the White House — has been neutralized.

Google announced on Thursday on its official blog that “by improving our analysis of the link structure of the Web” such mischief would instead “typically return commentary, discussions, and articles” about the tactic itself.

Indeed, a search on Saturday of “miserable failure” on Google leads to a now-outdated BBC News article from 2003 about the “miserable failure” search, rather than the previous first result, President Bush’s portal at whitehouse.gov/president.

Such gamesmanship has been termed “Google bombing,” and is not unique to President Bush, or even politics. John F. Kerry, the Democratic presidential candidate in 2004, was linked to the search “waffles,” while other Google bombs have been elaborate jokes or personal vendettas.

Writing on the Google blog, Matt Cutts, the head of the Google’s Webspam team, said that Google bombs had not “been a very high priority for us.” But he added: “Over time, we’ve seen more people assume that they are Google’s opinion, or that Google has hand-coded the results for these Google-bombed queries. That’s not true, and it seemed like it was worth trying to correct that misperception.”

No more auto-snark, at least in this instance. It remains to be seen if this was a hand-selected bomb defusing or not.