Christmas spirit

If Target and Wal-Mart don't insist on tying Christmas to selling cheap shit, then Christianity may be doomed.

Religious conservatives have a cause this holiday season: the commercialization of Christmas. They're for it.

The American Family Association is leading a boycott of Target for not using the words "Merry Christmas" in its advertising. (Target denies it has an anti-Merry-Christmas policy.) The Catholic League boycotted Wal-Mart in part over the way its Web site treated searches for "Christmas." Bill O'Reilly, the Fox anchor who last year started a "Christmas Under Siege" campaign, has a chart on his Web site of stores that use the phrase "Happy Holidays," along with a poll that asks, "Will you shop at stores that do not say 'Merry Christmas'?"

This campaign - which is being hyped on Fox and conservative talk radio - is an odd one. Christmas remains ubiquitous, and with its celebrators in control of the White House, Congress, the Supreme Court and every state supreme court and legislature, it hardly lacks for powerful supporters. There is also something perverse, when Christians are being jailed for discussing the Bible in Saudi Arabia and slaughtered in Sudan, about spending so much energy on stores that sell "holiday trees."

What is less obvious, though, is that Christmas's self-proclaimed defenders are rewriting the holiday's history. They claim that the "traditional" American Christmas is under attack by what John Gibson, another Fox anchor, calls "professional atheists" and "Christian haters." But America has a complicated history with Christmas, going back to the Puritans, who despised it. What the boycotters are doing is not defending America's Christmas traditions, but creating a new version of the holiday that fits a political agenda.

[...]

This year's Christmas "defenders" are not just tolerating commercialization - they're insisting on it. They are also rewriting Christmas history on another key point: non-Christians' objection to having the holiday forced on them.

The campaign's leaders insist this is a new phenomenon - a "liberal plot," in Mr. Gibson's words. But as early as 1906, the Committee on Elementary Schools in New York City urged that Christmas hymns be banned from the classroom, after a boycott by more than 20,000 Jewish students. In 1946, the Rabbinical Assembly of America declared that calling on Jewish children to sing Christmas carols was "an infringement on their rights as Americans."

Other non-Christians have long expressed similar concerns. For decades, companies have replaced "Christmas parties" with "holiday parties," schools have adopted "winter breaks" instead of "Christmas breaks," and TV stations and stores have used phrases like "Happy Holidays" and "Season's Greetings" out of respect for the nation's religious diversity.

The Christmas that Mr. O'Reilly and his allies are promoting - one closely aligned with retailers, with a smack-down attitude toward nonobservers - fits with their campaign to make America more like a theocracy, with Christian displays on public property and Christian prayer in public schools.

It does not, however, appear to be catching on with the public. That may be because most Americans do not recognize this commercialized, mean-spirited Christmas as their own. Of course, it's not even clear the campaign's leaders really believe in it. Just a few days ago, Fox News's online store was promoting its "Holiday Collection" for shoppers. Among the items offered to put under a "holiday tree" was "The O'Reilly Factor Holiday Ornament." After bloggers pointed this out, Fox changed the "holidays" to "Christmases."

What Gibson, O'Lielly and the other denizens of their asylum for the criminally insane don't want to admit, if Material Christmas is to be saved this year, it's up to the Jews. See, Hannukah comes late this year.