Investigative reporting in evidence on Downing St. Memo

From Media Matters this week, we find a heartwarming tale of reportorial incompetence.

A USA Today article this week included an overview of the scant coverage of the memo:

At a late afternoon news conference, Reuters correspondent Steve Holland asked Bush and British Prime Minister Tony Blair about a memo that's been widely written about and discussed in Europe but less so in the USA.

It was the most attention paid by the media in the USA so far to the "Downing Street memo," first reported on May 1 by The Sunday Times of London. The memo is said by some of the president's sharpest critics, such as Democratic Rep. John Conyers of Michigan, to be strong evidence that Bush decided to go to war and then looked for evidence to support his decision.

[...]

The Sunday Times ' May 1 memo story, which broke just four days before Britain's national elections, caused a sensation in Europe. American media reacted more cautiously. The New York Times wrote about the memo May 2, but didn't mention until its 15th paragraph that the memo stated U.S. officials had "fixed" intelligence and facts.

Knight Ridder Newspapers distributed a story May 6 that said the memo "claims President Bush ... was determined to ensure that U.S. intelligence data supported his policy." The Los Angeles Times wrote about the memo May 12, The Washington Post followed on May 15 and The New York Times revisited the news on May 20.

None of the stories appeared on the newspapers' front pages. Several other major media outlets, including the evening news programs on ABC, CBS and NBC, had not said a word about the document before Tuesday. Today marks USA TODAY's first mention.

USA TODAY chose not to publish anything about the memo before today for several reasons, says Jim Cox, the newspaper's senior assignment editor for foreign news. "We could not obtain the memo or a copy of it from a reliable source," Cox says. "There was no explicit confirmation of its authenticity from (Blair's office). And it was disclosed four days before the British elections, raising concerns about the timing."

Couldn't obtain a copy of it? It's been on the British Times ' website for six weeks . It's also easily found at a website called -- wait for it -- DowningStreetMemo.com. Or at AfterDowningStreet.org . Surely, USA Today could have simply cited the Times in its report?

To paraphrase Dear Leader, "reporting is hard."